By Dilip Saraf on 28 Jun 2011
Branding is one of the most frequently visited, not to say hackneyed, topics. Although different segments of the economy approach this topic differently, when it comes to creating a brand in your career there are many invariants. If you do not pay attention to them you can suffer brand erosion, or even rejection in the eyes of your “customers.” You can also become irrelevant in the process. So, I am writing this blog to remind career professionals—the readers of this blog—of those invariants.