By Dilip Saraf on 01 Jul 2012
There is a branding craze out there. Ever since Tom Peters launched the personal branding awareness in the early ‘90s through his writings and books there has been a steady drumbeat of focus on branding by career professionals. Nearly half of my clients who come to me start their sessions with some reference for their need to build their brand.
By Dilip Saraf on 28 Jun 2011
Branding is one of the most frequently visited, not to say hackneyed, topics. Although different segments of the economy approach this topic differently, when it comes to creating a brand in your career there are many invariants. If you do not pay attention to them you can suffer brand erosion, or even rejection in the eyes of your “customers.” You can also become irrelevant in the process. So, I am writing this blog to remind career professionals—the readers of this blog—of those invariants.
By Dilip Saraf on 05 Apr 2011
In my coaching practice, about two thirds of my clients that approach me for advice do not have a career plan. They let someone else decide for them how they should move in their career, waiting for it to happen! As is often the case, it does not. The remainder of the clients in the pool have a plan, but do not know how to make that plan work for them, and what they need to do to make that plan come alive!