Branding is one of the most frequently visited, not to say hackneyed, topics. Although different segments of the economy approach this topic differently, when it comes to creating a brand in your career there are many invariants. If you do not pay attention to them you can suffer brand erosion, or even rejection in the eyes of your “customers.” You can also become irrelevant in the process. So, I am writing this blog to remind career professionals—the readers of this blog—of those invariants.
Why is it that one can look at a lion or a planet or an owl or at someone's finger as long as one pleases, but looking into the eyes of another person is, if prolonged past a second, a perilous affair? -Walker Percy, author (1916-1990)
During the past 10 years, as a career coach, I have worked with over 5,000 professionals globally. Many of those clients have stayed with me over time and have come back now and then to keep their careers growing and to share their successes. With enough such data points I have now codified the success pattern of these individuals, and this blog is about the most common behaviors—habits, actually—I see in those who have done well in their careers.
John Hazard in his April 26 blog ( http://zd.net/mOU8hh ) on ZD Net, Titled, Quantify Your IT Resume Qualifications, made a point that has been my pet peeve ever since I became a career coach 10 years back. In his well-written and short article he exhorts his readers not only to just write their accomplishments in a language that is more compelling, but also asks them to quantify it to further their impact. The reason for this blog is that John’s point is much more profound, and goes beyond both the IT résumés and beyond just capturing your accomplishments!
Let me explain:
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