Branding is one of the most frequently visited, not to say hackneyed, topics. Although different segments of the economy approach this topic differently, when it comes to creating a brand in your career there are many invariants. If you do not pay attention to them you can suffer brand erosion, or even rejection in the eyes of your “customers.” You can also become irrelevant in the process. So, I am writing this blog to remind career professionals—the readers of this blog—of those invariants.
A large majority of my new clients come to me because they are facing a problem at work. In many cases it is their boss, sometimes it is their colleagues, it can even be their company and how it is being managed. Because I am also a life coach people sometimes bring to me their personal problems: spouse, relatives, and neighbors!
During the past 10 years, as a career coach, I have worked with over 5,000 professionals globally. Many of those clients have stayed with me over time and have come back now and then to keep their careers growing and to share their successes. With enough such data points I have now codified the success pattern of these individuals, and this blog is about the most common behaviors—habits, actually—I see in those who have done well in their careers.
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